Monthly Archives: July 2014

How The Advertising Industry Embraced Fear

Originally posted on moredenialanddeception:
Sex doesn’t sell, it’s fear. In the first episode of Mad Men (Smoke gets in your eyes) Don┬áDraper outlines the appeal of fear as a tool for selling with chilling clarity. “Advertising is based on one…

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How The Advertising Industry Embraced Fear

Sex doesn’t sell, it’s fear. In the first episode of Mad Men (Smoke gets in your eyes) Don┬áDraper outlines the appeal of fear as a tool for selling with chilling clarity. “Advertising is based on one thing: happiness,” he calmly … Continue reading

Posted in Uncategorized | Leave a comment